Welcome note

Welcome to the report of the Design Council / HEFCE fact finding visit to the US. As part of the process to develop and implement recommendations from the 'Cox Review of Creativity in Business' in the UK, a group of academics, officials and policy makers visited universities and design firms in California, Chicago and Boston. We were looking at multidisciplinary centres and courses that combine management, technology and design in order to develop creative and innovative graduates and businesses. Insights and information from the visit will inform proposals that UK universities and regional bodies are developing in response to the Cox review.

Monday, October 09, 2006

Impact list By James More

• Innovation does not happen with one person;
• Three people teams are best: a blend of specialisms each with a deep knowledge of one and a breadth in some other discipline;
• Key subject areas are design, engineering, business and anthropology;
• Innovation provision reflects the local geographical economy: the methodologies of providing learning experiences in innovation are diverse to reflect that economy;
• Innovation provisions are very popular;
• Models are practice experiential crucible units where students work in threes; crucible units where students “own” the brief and develop the narrative of the brief through self managed teams which are larger and; dual awards where two programmes are offered without over overlap and the student works between the two magnetic poles simultaneously;
• Crucible units work from large fees charged for the brief, or from large donations into a themed foundation;
• Graduates from crucible units are very inventive: they can develop new ideas, but need financial backing which is not always available and not always enough;
• A new investment structure emerging in silicone valley around crucible graduates: a proving of concept to market then sell on to larger investor;
• Briefs or themes must be real world themes: real problems to solve;
• The most advanced work happens where there is a research community who develop their own themes in a financially supported, partnered system;
• Dual awards enjoy high student fees;
• In learning programmes, IP is agreed in a pre-work agreement but generally follows a pattern of being shared between the students and the financial investor or client;
• Space: accommodation type and ambience strongly affects the process of innovation;
• The fees that companies dealing in innovation can charge are very considerable;
• Innovation in product has an emerging focus on experience: The experience of a company creating the product needs to have the experience of its development. The company must also evaluate the experience of its delivery and the cost implications of success as well as failure for itself and its clients;
• The mission group were excellent. I hope a core of us can stick together to continue the debate and support developments, nationally and in our own geographic and institutional areas.

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